1. Consistent communication creates loyalty
“You can’t sell anything if you can’t tell anything!”
A seamless user-experience with your brand is possible through communication channels at various touch-points in the user journey. From booking confirmations, reminders, cancellation or modification messages to sharing addresses or google map location, you need to hand-hold your customer as they experience your brand. Keep your user engaged and informed with GoBony’s automated communication templates and tools.
2. Give your consumers an online voice
“A brand is no longer what we tell the customer it is, it is what customers tell each other it is”
Use our proprietary social rating tools to build a credible digital brand with authentic user reviews and ratings. An online, transparent channel for both appreciations and grievance management, creates a trust-worthy brand that strives for dialogue and active engagement by giving a digital voice to their customers. This channel of open dialogue helps in organic business growth through positive word of mouth.
3. Put customers at the center of your communication strategy
“Your brand is a story unfolding across all customer touch points”
You must be where your consumers are, and today consumers are everywhere. Omni-channel communication gives you a single view of the customer across all channels. Reaching your entire audience base effectively is just a click away. Use our automated communication templates and omni-channel message integration to connect with your consumers at all relevant touch points. Our in-built tools let you easily send out mass emailers, SMS campaigns, announcements etc.
4. Stand out with personalized communication
“Marketing without data is like driving with your eyes closed”
Did you know that the secrets to running a good business are hidden in your data? We help you analyze and use these key indicators through our AI based targeting tools. Rely on our automated marketing tools to define the right target segments as per campaign objectives and audience usage history.
User behavior trends, past campaign conversions and all other data and metrics are captured and presented to channel your resources in the right direction for business growth.
5. Announcements
Use free, editable announcement templates and tools like push notifications to broadcast important updates and major events like new store launch, mega-sale, store close information.
6. Geo-Fencing is the new game
“Don’t push people to where you want to be, meet them where they are”
A proven strategy for sales and business growth is to integrate geo-fencing tools. Research says that a 5% increase in customer retention can lead to a profit increase of 25% to 95%. But how do you retain clients in this world of negligible switching costs and endless options?
Geo-fencing helps you interact with the consumer in a personalised way that makes all the difference. It equips your business with tools to notify you when a potential consumer is passing by your store, by a competitor’s, or entering into a predefined area. This results in benefits like instant consideration, minimum friction for conversion, real time analytics and personalized connect with client.
